This study aims to analyze the form of verbal and nonverbal texts in public service advertisements in the Regional Government of Bone Regency using the semiotics of CS Peirce. This study used descriptive qualitative method. The data is sourced from text in the PSA of the Regional Government of Bone. https://www.ngetikin.com/mega-save-NHL-Calgary-Flames-Home-Jersey-iPhone-XR-Skin-p120897-hot-value/