“We began to work on our packaging, and we realized that we needed to make something which wasn’t about remaining poured, but that might be eaten the way bottle water was,” Swanson claimed. “We created an ergonomic offer that consumers would desire to consume out of, and launched in 2016.” https://wateringabletop.home.blog/2025/02/26/white-labeling-of-water-bottles-why-gable-top-pak-stands-out/