By making sure the sitemap URL matches the canonical link, you provide clear assistance to engines like google, aiding them index and rank your articles effectively. The name of the store itself is set during the installation of PrestaShop and can be adjusted with the "Retail store Contacts" choice webpage, https://prestashop-admin-demo46655.life-wiki.com/1232788/hreflang_to_non_canonical_fundamentals_explained